BIT 2019, MILAN ITALY
Mauritius is, as usual, present at the BIT Fair, the most important tourism show on the Italian market. Among Mauritian operators, the tour operator, "Coquille Bonheur", used to the event.
For Christian Lefèvre, the Italian market is again promising. "It's a market that needs a lot of attention. Italian operators are once again interested in Mauritius. Many potential prospects. "
The BIT is a historical event organized by Fiera Milano since 1980, bringing tourist operators and travelers from all over the world to Lombardy.
As in 2018 the fair is taking place in Fieramilanocity, in the center of Milan. The BIT 2019 is introducing a new format that has been promoted by GRS, a company that deals with Research, Customer Satisfaction, Business Intelligence and Value Creation in the fair sector, and presents a portfolio of more than 1,000 fairs at the global level, which collected the evaluation of visitors and exhibitors. Last year, the BIT welcomed over 91.6 per cent of the participants.